NATS CONTENT HUB. HIGH FLYING DIGITAL EXPERIENCES.

As the National Air Traffic Control Services for the UK, NATS handles nearly 8000 flights through the UK airspace on a daily basis as well as international air traffic control work. As an innovator and industry leader, NATS offers a variety of thought-leadership and insight articles on their website for public reading.

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Challenge

NATS commissioned profound to create and build a page on drone technology to plug into their existing website. We created the content, brought it to life with front-end development and then provided it as a package to be integrated into their website by their internal team.

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THE PLAN

The content needed to be responsive and work well with touch screen devices. It also had to fit-in with the existing NATS website design and branding for a seamless customer experience. This was achieved by keeping consistency through core aspects like fonts and colours.

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VALUE DELIVERED

The work with NATS goes to show how copy and creative can come together to provide engaging stories and content in a digital space. This sort of content is perfect for thought-leadership pieces that are to be shared across social networking channels.

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